Role: Art Director
Art direction, print production, digital development, retouching, and brand development for a state-of-the-art eyecare device.
Helped to develop and apply a contemporary visual style to push the boundaries of the category and establish a consistently recognizable appearance across multiple platforms.
In-office collateral that stands out in an overcrowded counterspace. Featuring premium printing and spot glosses, this
is the first piece a patient will encounter
in their product journey.