TrueTear

Client: Allergan

Role: Art Director

Year: 2017-Present

About

Art direction, print production, digital development, retouching, and brand development for a state-of-the-art eyecare device.


Helped to develop and apply a contemporary visual style to push the boundaries of the category and establish a consistently recognizable appearance across multiple platforms.

Brand Guidelines

Patient Brochure

In-office collateral that stands out in an overcrowded counterspace. Featuring premium printing and spot glosses, this
is the first piece a patient will encounter
in their product journey.

Professional Resources

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Eyepowerment

Plan B

HistoRIH