Pacifico

Client: Constellation Brands

Role: Senior Art Director

Year: 2019-2020

About

Art direction, concepting, experiential marketing, and package design for Pacifico Beer, a cerveza rooted in the adventurous spirit of Baja surf culture.

Adventure 101

Bars and board games have a unique, recently embraced relationship. We created the first-of-its-kind branded board game experience, built around Pacifico's heritage and history, a crash course in living life anchors up.

The program is built around a racing-style board game for up to 5 players, in which consumers take a journey through mountains, skate bowls, and ocean waves to learn from three sports legends - Jamie Anderson, Jack Mitrani, and Rob Machado.

In-bar POS drives consumers to buy a round, gather around, and play a round. We also created extensions including custom sports gear, and boxed games to take home as giveaways.

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