Corona

Client: Constellation Brands

Role: Senior Art Director

Year: 2019-2020

About

Art direction, concepting, retouching, print design, OOH, web development, and experiential brand activations for various products in the Corona Family.

Main focus on the launch of Corona Hard Seltzer and brand awareness in a crowded category.

Cocktail Book

By showcasing the versatility of Corona Hard Seltzer and Corona Refresca, we positioned the new additions to the market as more versatile and bartender-friendly than other competitors.

The book presents a fresh visual language that ties brand heritage through a Mexican-inspired palette with modern photography.

Experiential

Experiences have become table stakes for brands. Our Corona Hard Seltzer Hideout provides consumers with a unique, interactive, and Instagrammable experience that captures their attention and tastebuds.

The Hard Seltzer Hideout was created to immerse consumers in a sensorial experience where flavor is brought to life through touch, scent and interactive visuals inside of custom-built shipping containers designed to look washed-ashore in surprising locations.

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