Client: Pernod Ricard
Role: Senior Art Director
Art direction, concepting, experiential design, guerilla marketing, and tour support for Smithworks Vodka, a premium handmade American vodka in partnership with country singer and Voice coach Blake Shelton.
We worked with Smithworks and Blake Shelton's team to concept, prototype, and produce the worlds first celebrity Elf on the Shelf: Shelfton.
We created store-ready packaging design, including a recipe card and scroll to complete the experience. Blake introduced the world to the first doll live on Ellen.
We created only 20 dolls that Blake personally gifted to media, friends and influencers.
When Blake started gearing up for his Friends & Heroes Tour, we joined in to give his VIP fans an extra-special experience that brings the heritage of Smithworks to an Insta-worthy photo op.
In addition, we created a Smithworks Barnhouse exhibition to educate consumers on the brand's story in an eye-catching pop up experience.