Skinmedica
Art Direction ★ Social Marketing
Art Direction ★ Experiential Design ★
Art direction and content strategy for a science-backed premium skincare line. This production compressed concepting, set design, shooting, and retouching into a single intensive workflow within days, creating a versatile asset library for social content that elevated the products.
This project was a tricky ask. The media buy had already been made, and market disruptor Love Wellness needed their first ever out-of-home campaign to make a bold, Big Apple-worthy statement.
Without an up-to-date asset library, we had only days to create fresh product visuals for their entire line to use across dozens of unique placements. Keeping things simple, eye-catching, and honest was the solution to make the most with their colorful introduction.
As a bonus, I got to bring our work to life with motion graphics for digital ads alongside our physical station takeovers.
Any opportunity for chromatic
taxonomy is a project
after my own heart
