L'Oréal
Graphic Design
Graphic Design ★
Graphic design for the world's biggest beauty brand. Within a single quarter on contract, I created hundreds of digital and print assets across professional haircare brand campaigns, maintaining luxury aesthetics while meeting aggressive timelines.
L'Oréal Professionnel
My primary focus was the L'Oréal Professionnel family of brands. Working within their established visual framework, I expanded the design language across in-store displays, social assets, banners, email campaigns, and product page creative.
The challenge was to consistently create materials for professionals that balance technical information with an elevated aesthetic, resulting in cross-platform deliverables with sophistication and functionality.
Keeping emails fresh and exciting for professionals with demanding inboxes was a fun challenge. I helped incorporate motion elements and interactive features that increased engagement while maintaining the brand feel.
For the iconic Kérastase, I created over 100 assets spanning banners, paid and organic social content, and digital product assets for premium retail partners including Sephora and Amazon. The work required maintaining the brand's distinctive luxe aesthetic while optimizing for various digital environments, each with unique technical and visual requirements.
For the legendary Shu Uemura Art of Hair, I redesigned their stylist knowledge guide - the essential resource professionals rely on for product information and brand heritage. The project involved transforming a print-only manual into a flexible system that works seamlessly across digital and physical formats. Through thoughtful templating, I created a solution that maintained the brand's artistic legacy while allowing for swift updates as product lines evolve.
Shu Uemura Art Of Hair
Banners?
This project was a tricky ask. The media buy had already been made, and market disruptor Love Wellness needed their first ever out-of-home campaign to make a bold, Big Apple-worthy statement.
Without an up-to-date asset library, we had only days to create fresh product visuals for their entire line to use across dozens of unique placements. Keeping things simple, eye-catching, and honest was the solution to make the most with their colorful introduction.
As a bonus, I got to bring our work to life with motion graphics for digital ads alongside our physical station takeovers.
Any opportunity for chromatic
taxonomy is a project
after my own heart
Kérastase
